Summary
IN 2014, A DEDICATED ACTIVIST MOVEMENT—Black Lives Matter (BLM)—ignited an urgent national
conversation about police killings of unarmed Black citizens. Online tools have been
anecdotally credited as critical in this effort, but researchers are only beginning to evaluate
this claim. This research report examines the movement’s uses of online media in 2014 and
2015. In the concluding section, the authors reflect on the practical importance and implications of their findings. The authors hope this report contributes to the specific conversation about how Black
Lives Matter and related movements have used online tools as well as to broader conversations
about the general capacity of such tools to facilitate social and political change.
Contents
SUMMARY. --
INTRODUCTION. --
#FERGUSON, #BLACKLIVESMATTER, AND ONLINE MEDIA. --
The Web. --
Twitter. --
TWITTER PERIOD 1: The Calm Before the Storm. --
TWITTER PERIOD 2: Eric Garner. --
TWITTER PERIOD 3: Michael Brown and the Birth of a Movement. --
TWITTER PERIOD 4: Ferguson’s Aftermath. --
TWITTER PERIOD 5: Wilson’s Non-Indictment. --
TWITTER PERIOD 6: Pantaleo’s Non-Indictment. --
TWITTER PERIOD 7: Under the Radar, the Movement Expands. --
TWITTER PERIOD 8: Walter Scott. --
TWITTER PERIOD 9: Freddie Gray. --
CONCLUSIONS. --
The “Who”: Voices, Victims, and Youth. --
The “What”: Digital Tools and their Consequences. --
Closing remarks.