Résumé
"Marketing police agencies is unique in that there isn‟t a tangible product that is being sold or produced. However, there are many concepts used in the marketing process that are similar to marketing the image of a police service and law enforcement in general that stem beyond the use of the media. Everyday contact with the public through the service‟s various programs and initiatives contribute to the overall marketing process through brand recognition. Many organizations explore various ways to relay their message to the consumers regarding a good or service. They not only market goods and services but the image, memories, satisfaction, and overall quality of life associated with the product."--Conclusion.
Contenu
1. Introduction -- 2. Branding the service -- 2.1. The importance of marketing -- 2.2. The strategic plan -- 2.3. Working with the media -- 3. Targeted communications strategies -- 3.1. CompStat -- 3.2. Problem-oriented policing -- 3.3. School resource officers -- 4. Use of technology -- 4.1. Alternative crime reporting -- 4.2. Internet -- 5.0. Conclusion.